I-US isusa ngekushesha tigidzi temikhicito yaseShayina emashelufini ayo! Batsengisi kulesigaba bahlupheka "ngengati".

Lendzatjana ishicilelwe kabusha kusuka ku-akhawunti yemmango ye-WeChat [Hugo Wewela Umncele].

Kusukela nga-2025, emkhatsini wetingcoco tekuhwebelana temave emhlaba leticinile, emabhizinisi e-e-commerce ebatsengisi baseShayina lawela imincele ahlangabetane nekubuyela emuva lokunyenti. Ngetulu kwekukhuphuka kwetindleko ngenca yematharifi, luphenyo lolwehlukahlukene lwase-US, lolucaphuna kukhatsateka "kwekuphepha kwelive", luphindze futsi lwatsintsa kakhulu batsengisi labawela imincele.

Muva nje, sento lesentiwe yiKhomishini Yetekuchumana Yembuso waseMelika (i-FCC) saholela ekususweni kwetigidzi temikhicito ye-elekthronikhi yaseShayina kumapulatifomu e-inthanethi.

I.Tigidzi temikhicito ye-elekthronikhi yaseShayina isuswe emashelufini

I-Reuters ibike kutsi lihhovisi laSihlalo weKhomishini Yetekuchumana Yembuso Brendan Carr limemetele kutsi emapulatifomu lamakhulu e-US ekutsengisa nge-inthanethi asuse tigidzi temikhicito ye-elekthronikhi yaseShayina levinjelwe emashelufini awo njengencenye yekucindzetelwa kwe-FCC.

Njengencenye yalokususwa, emapulatifomu lamakhulu e-US e-commerce lafana ne-Amazon, eBay, ne-Walmart asuse ngekushesha imikhicito ye-elekthronikhi yebatsengisi kubatsengisi baseShayina, kufaka ekhatsi emakhamera ekuphepha asekhaya kanye nemawashi lahlakaniphile. Carr waphindze watsi letintfo te-elekthronikhi taseShayina letisuswe betiseluhlwini lwaseMelika lwetintfo letivinjelwe noma betingakagunyatwa ngule-ejensi. I-FCC itawuphindze futsi ilawule emapulatifomu e-commerce kuvikela kutsi lemikhicito levinjelwe ibhalwe kabusha.

Lesento se-FCC kubikwa kutsi sihlose tinkampani tebuchwepheshe letatiwako taseShayina letifana ne-Huawei, ZTE, Hikvision, kanye ne-Dahua Technology, tonkhe letintfo titsintse kutsengisa kwato e-US kwemikhicito lehlobene.

Carr watsi, "I-FCC yatsi lesinyatselo besisekelwe ekukhatsatekeni kwekuphepha kwelive lase-US, icaphuna kutsi kungenteka kutsi lama-elekthronikhi aseShayina ahlole bantfu baseMelika, aphazamise emanethiwekhi ekuchumana, futsi abeke letinye tinsongo ekuphepheni kwelive lase-US."

Loku "kusola lokungemanga" ngekwemvelo akukafaneli, noma kunjalo tinkampani taseShayina tibhekene nekulahlekelwa lokukhulu ngenca yaloko. Loku kususwa kwemkhicito njengamanje kuthinta tinkampani letihamba embili taseShayina kuphela. Hugo Cross-border, asesha emagama labalulekile lafana nekutsi "ikhamera" kanye "newashi lelihlakaniphile" ku-Amazon US, watfola kutsi imikhicito leminyenti letsengiswa batsengisi baseShayina beyisolo ibhalwe futsi beyingakasuswa.

Abetindzaba bemave angaphandle babike kutsi imikhicito lesuswe beyiminyenti, ifaka ekhatsi tigaba letifana nemikhicito yekugadza nge-video (njengemakhamera, emakhamera ekuphepha e-Wi-Fi, kanye nemakhamera etinsimbi temnyango); tintfo letigcokwako letihlakaniphile letinemandla ekuchumana (njengemawashi lahlakaniphile kanye nemawashi ekulandzelela bantfwana); imishini yenethiwekhi (njenge-router lengenatintambo); kanye netintfo letincane tekusebenta (njengetikhiya temnyango letihlakaniphile kanye nema-intercom).

Kepha, sikhatsi kanye nebukhulu bekucindzetelwa kwe-FCC solo akwatiwa, kepha ngekwehlulela ngemandla ayo lamanje, kungenteka kutsi kutsintse labanye batsengisi baseShayina labatsengisa imikhicito lehlobene.

II.Inkinga yekususa eluhlwini ayikacatululwa, batsengisi kufanele bacaphele!

Empeleni, njengobe hulumende wase-US acinise kuhlola kwakhe tinkampani tebuchwepheshe taseShayina kuleminyaka yamuva, kusukela ekuvinjelweni kwe-TikTok kuya ekulawulweni kwekutfumela ema-chip ngaphandle kanye nekuvinjelwa kwe-FCC kwetintfo te-elekthronikhi, "kuvinjelwa kwetebucwepheshe" lokuhlelekile kwakheka, lokubangele kulahlekelwa lokukhulu kwebatsengisi labanyenti labawela imincele labasebenta kakhulu emakethe yase-US.

Ikakhulukati, lokubitwa ngekutsi "Clean Cart Operation," lokunciphisa ngco imigudu yekusabalalisa umkhicito ngekusebentisa emapulatifomu e-commerce, angeke kwente kuphela linani lelikhulu lebatsengisi be-elekthronikhi labancane nalabasemkhatsini be-3C labatsembele kumapulatifomu labasengotini yale "nchubomgomo," kepha futsi, ngenca yekungacaci lokusezingeni leliphakeme kwekulandzela lepulatifomu lejwayelekile kanye ne-la bungoti besikhatsi lesitako lobungacabangeki. Umtselela kanye nekwetfuka kutawuba mkhulu kakhulu kubatsengisi baseShayina labawela imincele.

Ngekuya kwembiko wemininingwane ya-2024 lokhishwe ngekuhlanganyela yi-Marketplace Pulse kanye netikhungo letinyenti telucwaningo lwemboni, batsengisi baseShayina nyalo babalelwa ngetulu kwa-50% webatsengisi labasebentako kusayithi ye-Amazon yase-US, bafinyelela "kubusa kwelinani" emakethe lenkhulu ye-e-commerce emhlabeni kwekucala.

Esigabeni lesiyinhloko se-elekthronikhi, batsengisi baseShayina banelizinga lekungena leliphakeme kakhulu, labafaka ekhatsi ngetulu kwa-65% webatsengisi kulesigaba, labafaka ekhatsi tigaba letincane letinyenti, kusuka ku-smart wearables kanye netintfo tekuphepha kuya ku-IoT appliances. Loku kuphindze kusho kutsi "Umsebenti Wetincola Letihlantekile" utsintsa ngalokucondzile tigaba lapho khona batsengisi baseShayina banenzuzo lenemandla kakhulu ku-Amazon, babhekana nekushaywa lokukhulu emalini yabo yonkhe.

Kufanele kutsi kucashelwe kutsi ngesikhatsi i-FCC ingakavimbeli ngalokucondzile yonkhe imishini ye-elekthronikhi leyentiwe ngemaShayina, esikhundleni saloko igcile kumadivayisi lanekuhlanganiswa kwekusebenta kwetekuchumana kanye nebakhiciti lababucayi, leminye imikhicito yetinhlobo temaShayina isindiswe kwanyalo. Kepha, bungoti benchubomgomo busakhona.

Batsengisi labatsengisa letigaba kanye nemikhicito kufanele kutsi bacaphele kakhulu mayelana nekususwa kwemikhicito lokungenteka kumapulatifomu e-commerce ase-US. Uma kususwa, batsengisi kumele bente tingucuko ngesikhatsi, njengekusakata imikhicito letsintsekile etimakethe tase Southeast Asia noma eYurophu, kwentela kunciphisa noma ngukuphi kulahlekelwa.

Kuleliphuzu, "Umsebenti Wencola Lehlantekile" akusiko nje kwetfuka kwenchubomgomo; kungaphindze futsi kumele kuguculwa kabusha kwemboni lokubalulekile.

Kusukela umbono emakethe, ngesikhatsi imakethe US enkulu, akuyona kuphela. Timakethe letiphumako letifana neNingizimu-mphumalanga ye-Asia, iLatin America, neMphumalanga Lesekhatsi tinekwemukelwa lokusezingeni leliphakeme kwemikhicito ye-elekthronikhi yaseShayina, tihibe letiphansi tekulawula, futsi tihlangabetana nekukhula lokusheshako. Letimakethe tonkhe tifanele kutsi titjalwe imali futsi tilungele batsengisi baseShayina labafuna kunweba emaveni langesheya kwetilwandle.

Kulinyenti lebatsengisi labawela imincele, ngekubuka kungasimami lokukhulu kwanyalo emakethe yase-US, kute kucinisekiswe kusebenta kwesikhatsi lesidze kwemabhizinisi e-commerce lawela imincele, kumele kancane kancane banciphise kwetsembela kwabo kakhulu emakethe yase-US bese bagucula kunaka kwabo etimakethe letiphumako letingatsintseki ngetinchubomgomo tase-US, njenge-South Africa ne-Asiaeast. Kwakha inethiwekhi yekutsengisa yemhlaba wonkhe lesakateke kakhulu futsi lecinile kutawuba lisu lelibalulekile lekuphila esikhatsini lesitako.