Tebchaws Meskas tab tom tshem tawm ntau lab yam khoom lag luam Suav teb ntawm nws cov txee! Cov neeg muag khoom hauv pawg no raug kev txom nyem "ntshav da dej"

Tsab xov xwm no yog luam tawm dua los ntawm WeChat tus account pej xeem [Hugo Cross-Border]

Txij li xyoo 2025 los, thaum muaj kev tsis sib haum xeeb txog kev lag luam thoob ntiaj teb uas zuj zus tuaj, cov lag luam e-commerce hla ciam teb ntawm cov neeg muag khoom hauv Suav teb tau ntsib ntau yam teeb meem. Ntxiv rau qhov nce nqi vim yog cov se, ntau qhov kev tshawb nrhiav hauv Asmeskas, hais txog kev txhawj xeeb txog "kev ruaj ntseg hauv tebchaws", kuj tau cuam tshuam loj heev rau cov neeg muag khoom hla ciam teb.

Tsis ntev los no, ib qho kev nqis tes ua los ntawm US Federal Communications Commission (FCC) ua rau muaj kev tshem tawm ntau lab yam khoom siv hluav taws xob hauv Suav teb los ntawm cov platform online.

Ⅰ. Ntau lab yam khoom siv hluav taws xob hauv Suav teb raug tshem tawm ntawm cov txee

Reuters tau tshaj tawm tias lub chaw ua haujlwm ntawm Federal Communications Commission Chairman Brendan Carr tau tshaj tawm tias cov khw muag khoom loj hauv online hauv Asmeskas tau tshem tawm ntau lab yam khoom siv hluav taws xob Suav uas raug txwv los ntawm lawv cov txee raws li ib feem ntawm FCC kev tawm tsam.

Ua ib feem ntawm qhov kev tshem tawm no, cov platform e-commerce loj hauv Tebchaws Meskas xws li Amazon, eBay, thiab Walmart tau tshem tawm cov khoom siv hluav taws xob ntawm cov neeg muag khoom Suav, suav nrog cov koob yees duab kev ruaj ntseg hauv tsev thiab smartwatches. Carr kuj tau hais tias cov khoom siv hluav taws xob Suav uas raug tshem tawm no yog nyob rau hauv daim ntawv teev npe ntawm cov khoom siv txwv tsis pub siv hauv Tebchaws Meskas lossis tsis tau tso cai los ntawm lub koom haum. FCC kuj tseem yuav tswj hwm cov platform e-commerce kom tiv thaiv kev rov teev npe ntawm cov khoom txwv tsis pub siv no.

Qhov kev txiav txim siab ntawm FCC no tau tshaj tawm tias yog tsom mus rau cov tuam txhab thev naus laus zis Suav teb uas paub zoo xws li Huawei, ZTE, Hikvision, thiab Dahua Technology, uas txhua tus tau cuam tshuam rau lawv cov khoom muag hauv Tebchaws Meskas.

Carr tau hais tias, "FCC tau hais tias qhov kev nqis tes ua no yog raws li kev txhawj xeeb txog kev ruaj ntseg hauv tebchaws Asmeskas, hais txog qhov muaj peev xwm rau cov khoom siv hluav taws xob Suav no los soj xyuas cov neeg Asmeskas, cuam tshuam kev sib txuas lus, thiab ua rau muaj kev hem thawj rau kev ruaj ntseg hauv tebchaws Asmeskas."

Qhov "kev liam cuav" no yog qhov tsis muaj laj thawj, txawm li cas los xij, cov tuam txhab Suav tab tom ntsib kev poob loj heev. Kev tshem tawm cov khoom no tam sim no tsuas yog cuam tshuam rau cov tuam txhab Suav ua lag luam xwb. Hugo Cross-border, tshawb nrhiav cov lus tseem ceeb xws li "lub koob yees duab" thiab "smartwatch" ntawm Amazon US, pom tias ntau yam khoom muag los ntawm cov neeg muag khoom Suav tseem tau teev npe thiab tseem tsis tau raug tshem tawm.

Cov xov xwm txawv teb chaws tau tshaj tawm tias cov khoom raug tshem tawm muaj ntau yam, suav nrog cov pawg xws li cov khoom siv saib xyuas video (xws li lub koob yees duab, Wi-Fi lub koob yees duab kev ruaj ntseg, thiab lub koob yees duab lub tswb qhov rooj); cov khoom siv ntse hnav tau nrog kev sib txuas lus (xws li smartwatches thiab cov menyuam yaus saib xyuas); cov khoom siv network (xws li wireless routers); thiab cov khoom siv me me (xws li lub qhov rooj xauv ntse thiab intercoms).

Txawm li cas los xij, lub sijhawm thiab qhov dav ntawm FCC txoj kev tawm tsam tseem tsis tau paub, tab sis txiav txim los ntawm nws qhov muaj zog tam sim no, nws yuav cuam tshuam rau lwm tus neeg muag khoom Suav uas muag cov khoom cuam tshuam.

Ⅱ. Qhov teeb meem tshem tawm tsis tau daws, cov neeg muag khoom yuav tsum ceev faj!

Qhov tseeb, thaum tsoomfwv Meskas tau ua kom nws txoj kev tshuaj xyuas cov tuam txhab thev naus laus zis Suav ntau ntxiv nyob rau xyoo tas los no, txij li kev txwv TikTok mus rau kev tswj hwm kev xa tawm chip thiab FCC txwv tsis pub siv cov khoom siv hluav taws xob, "kev thaiv kev siv thev naus laus zis" tau tsim, ua rau muaj kev poob loj rau ntau tus neeg muag khoom hla ciam teb uas feem ntau yog cov neeg ua haujlwm rau kev lag luam hauv Tebchaws Meskas.

Tshwj xeeb, qhov hu ua "Clean Cart Operation," uas txiav cov kev faib khoom ncaj qha los ntawm cov platform e-commerce, yuav tsis tsuas yog ua rau cov neeg muag khoom hluav taws xob 3C me thiab nruab nrab uas vam khom cov platforms muaj kev phom sij rau "tsab cai" no, tab sis kuj, vim muaj kev tsis meej pem ntawm kev ua raws li txoj cai thiab tsis muaj kev pom tseeb hauv cov qauv kev siv platform, cov neeg muag khoom no yuav ntsib kev pheej hmoo yav tom ntej uas tsis tuaj yeem kwv yees tau. Qhov cuam tshuam thiab kev poob siab yuav yog qhov tseem ceeb rau cov neeg muag khoom hla ciam teb Suav.

Raws li daim ntawv qhia txog cov ntaub ntawv xyoo 2024 uas Marketplace Pulse thiab ntau lub koom haum tshawb fawb kev lag luam tau tshaj tawm ua ke, cov neeg muag khoom Suav tam sim no suav txog ntau dua 50% ntawm cov neeg muag khoom nquag ntawm Amazon lub vev xaib hauv Tebchaws Meskas, ua tiav "kev tswj hwm ntau" hauv kev lag luam e-lag luam loj tshaj plaws hauv ntiaj teb thawj zaug.

Hauv pawg khoom siv hluav taws xob tseem ceeb, cov neeg muag khoom Suav muaj tus nqi nkag mus rau hauv ntau dua, suav txog ntau dua 65% ntawm cov neeg muag khoom hauv pawg no, npog ntau pawg me, los ntawm cov khoom siv hnav ntse thiab cov khoom siv ruaj ntseg mus rau cov khoom siv IoT. Qhov no kuj txhais tau tias "Kev Ua Haujlwm Huv Lub Tsheb Thauj Khoom" cuam tshuam ncaj qha rau cov pawg uas cov neeg muag khoom Suav muaj qhov zoo tshaj plaws ntawm Amazon, cuam tshuam loj heev rau lawv cov nyiaj tau los tag nrho.

Nws tsim nyog sau tseg tias txawm hais tias FCC tsis tau txwv tsis pub siv cov khoom siv hluav taws xob uas ua los ntawm Suav teb ncaj qha, tab sis tsom mus rau cov khoom siv uas muaj kev sib txuas lus thiab cov chaw tsim khoom uas muaj kev nkag siab, qee cov khoom lag luam Suav tau zam rau tam sim no. Txawm li cas los xij, tseem muaj kev pheej hmoo ntawm txoj cai.

Cov neeg muag khoom uas muag cov pawg thiab cov khoom no yuav tsum ceev faj txog cov khoom uas yuav raug tshem tawm ntawm cov platform e-commerce hauv Tebchaws Meskas. Yog tias raug tshem tawm, cov neeg muag khoom yuav tsum hloov kho raws sijhawm, xws li faib cov khoom cuam tshuam rau cov lag luam Esxias Qab Teb lossis Tebchaws Europe, kom txo tau txhua qhov kev poob.

Txog rau lub sijhawm no, "Kev Ua Haujlwm Huv Si" tsis yog tsuas yog qhov kev poob siab ntawm txoj cai xwb; nws kuj tseem yuav sawv cev rau kev hloov pauv tseem ceeb hauv kev lag luam.

Los ntawm kev xav ntawm kev ua lag luam, txawm hais tias kev ua lag luam hauv Tebchaws Meskas loj heev, nws tsis yog tib lub xwb. Cov kev lag luam tshiab xws li Southeast Asia, Latin America, thiab Middle East muaj kev lees txais siab rau cov khoom siv hluav taws xob Suav, cov teeb meem kev cai lij choj qis, thiab tab tom muaj kev loj hlob sai. Cov kev lag luam no txhua tus tsim nyog rau kev nqis peev thiab tsim nyog rau cov neeg muag khoom Suav uas tab tom nrhiav kev nthuav dav mus rau txawv teb chaws.

Rau feem ntau ntawm cov neeg muag khoom hla ciam teb, vim muaj kev tsis ruaj khov tam sim no hauv kev lag luam hauv Tebchaws Meskas, txhawm rau kom ntseeg tau tias kev ua haujlwm ntev ntawm cov lag luam e-lag luam hla ciam teb, lawv yuav tsum maj mam txo lawv qhov kev vam khom ntau dhau rau kev lag luam hauv Tebchaws Meskas thiab tig lawv txoj kev saib xyuas rau cov kev lag luam tshiab uas tsis cuam tshuam los ntawm cov cai ntawm Tebchaws Meskas, xws li Southeast Asia, Latin America thiab Africa. Kev tsim kom muaj kev sib koom ua ke thoob ntiaj teb thiab muaj zog dua yuav dhau los ua lub tswv yim tseem ceeb rau kev ciaj sia yav tom ntej.